Trending Products to Sell

To succeed in ecommerce you need three things: profitable, in-demand products to sell, the skills to market them, and the drive to succeed.

I know you already have the winner’s mindset. You’re constantly learning, researching and preparing for success. But 2019 is the year of action. This is the year to commit to starting a business: the year to test new products, create new ads, and market, market, market. It’s time to implement everything you’ve learned over the past twelve months.

To give you a head start, we’ve compiled a list of the 10 trending products in 2019 that you can consider selling and what you can do to market those products.

All the trending products on this list can be found in Oberlo, which is available for free to all Shopify store owners. So when you find a product that piques your interest, just know that you can add it to your Shopify store in only a few clicks.

1. Shapewear

Shapewear is shaping up to be one of the best evergreen niches to start a store in. For the second year in a row, this product category has made the list. By 2022, the shapewear market is expected to skyrocket to about $5.6 billion in sales. What started as an undergarment has transitioned to a piece for everyday wear.

Fashion retailers are also stocking their stores with bodysuits which help create a slimming silhouette. The shapewear niche offers women a variety of different styles that can either be worn under clothing with different cuts or as a top, though shapewear is still popular within the lingerie industry where it first emerged.

What makes this product worth considering is that it offers retailers a lot of versatility: whether you sell lingerie, women’s fashion, or want to add this category on a store for general apparel, you’ll be able to find shapewear in different colors, styles, and sizes to meet the needs of your diverse customer base.

You can sell trending products like this breathable shapewear, which has been skyrocketing in sales in the past 30 days. It’s anti-slip and it creates a visibly slimmer figure for your customers.

2. Men’s plaid shirt

In September 2018, shoppers went mad for plaid, making it one of the biggest fashion trends of the year. But that doesn’t mean this trend is showing signs of slowing down. Just take a quick look at Google Trends.

Every year in the autumn and early winter months, plaid searches re-emerge as a seasonal trend. But don’t be discouraged if you’re starting your store in spring. You’ll need a few months anyway to build up your search rankings, especially if you’re starting from zero. That way you can capitalize on sales towards the end of the year at a fraction of the cost—organic traffic from search engine optimization (SEO) is cheaper than paid advertising in the long term.

The best thing about selling plaid fashion products is that you can create a standalone category in your fashion store called “Plaid,” or adopt the trend subtly in your collection of shirts. Either way, you can capitalize on the seasonal trend while allowing yourself the freedom to promote other trending fashion styles as well.

When it comes to trending products with a plaid pattern, start with the simple designs first. Plaid shirts like this one follow the traditional style, making it one of the most popular plaid shirts to date. It may seem counterintuitive to choose the same best-sellers that everyone else is selling too, but you’re far more likely to sell a proven product, especially if you’re just starting out.

3. Athleisure

In fashion, trends are constantly changing. However, athleisure is one fashion trend that’s here to stay. And that’s why it’s made the list two years in a row. Athleisure is active wear worn as an everyday look rather than for athletic purposes like going to the gym. Within this category you can sell everything from sweatshirts, sweatpants, leggings, sports bras, tank tops, headbands, capris, and shoes, all in countless colors and styles.

Plus, you can take this niche in several directions: as a standalone store, as a product collection within the fashion niche, or you can market your products within one of the many fitness sub-niches. Depending on how you position your brand, there could be an opportunity to expand into other product verticals such as fashion accessories and jewelry or fitness accessories like yoga mats.

Female millennials are usually the target market for athleisure. Visual platforms like Facebook, Instagram, and Pinterest are ideal channels to grow your brand, whether you pursue organic growth or use their advertising platforms. I’d also recommend you look into driving growth with influencer marketing.

You can find fitness influencers within your niche using Instagram search tools. Influencers can model your apparel and give your brand a shout out for a fee or a commission of sales. You can start your athleisure store by selling these yoga leggings which have been converting well for Shopify store owners using Oberlo. This simple design comes in four different colors that you can promote to your customers.