It’s hard to start a business without any products to sell—in fact, sourcing a supplier is one of the first steps.

But if you’re starting a store on Shopify, there are dozens of product sourcing options to help you populate your store with in-demand items, partner with suppliers who specialize in certain goods, or even add your own creative spin to white label products.

What is product sourcing?

Product sourcing is the phase after you generate a business idea where you determine how you’ll acquire the products you want to sell. You can find a manufacturer for custom products, a wholesale supplier for third-party goods, or partner with a dropshipper.

Many of the product sourcing options we’ll be covering in this list will let you employ a dropshipping fulfillment model, meaning that you won’t need to hold or manage inventory, or ship orders yourself—that’ll fall on the supplier you choose to partner with. This way, you’ll get to focus less on the logistics and more on building your brand, marketing your products, and providing great customer service.