The online shopping trend continues to grow, and ecommerce sales are expected to hit $8.1 trillion by 2026. Whether you run a brick-and-mortar store or an online retailer, knowing these online shopping trends can help you attract more customers and increase your sales.
Millennials Are the Largest Online Shoppers
In recent years, millennials have become one of the largest groups of online shoppers, with more than 60 percent of them making purchases online. This is a good thing for retailers, as these consumers have more disposable income than older generations.
They also spend more than any other group on ecommerce and are known for their high shopper satisfaction. Having an online presence is also beneficial for small business owners, who can save time and money by not having to worry about managing a physical store.
Personalized Experiences Are Key for Ecommerce Businesses
Consumers expect personalized experiences from retail brands, and it is essential to cater to their preferences when it comes to communications and product offerings. Creating a personalized shopping experience can keep customers loyal and increase their purchasing frequency. Providing customer-specific content, such as product reviews or recommendations, can also help boost loyalty.
Sustainability is a big concern for most online consumers, and they want to buy from brands that are committed to ethical and environmentally friendly practices. A study found that a 71% increase in searches for sustainable goods happened over the past six years, and a 2019 Nosto survey found that more than half of internet users prefer to purchase products from brands that reduce their packaging and use less materials.
Omnichannel Retail remains a Top Online Shopping Trend
Today’s shoppers expect a seamless and convenient shopping experience across all channels. They may find something online, but still make the final purchase at a physical store or curbside pickup.
As consumers become more mobile, they are spending more time on ecommerce platforms. They are also more likely to browse from their smartphones, which means that you need to ensure that your site is optimized for mobile devices.
Another important consideration is the value of the product or service you are offering, as many shoppers will choose to buy from a site that offers a lower price than they would find at a more traditional retail location. This is a great opportunity for savvy ecommerce companies to increase their market share and gain more exposure by focusing on quality, affordability, and speed of delivery.
In addition, a high-quality online shopping experience can also boost brand awareness and boost overall sales. In fact, a recent Intelligence Node report found that 50% of shoppers prefer to purchase from an ecommerce site that offers free shipping and delivery.
Integrated Retail Marketing Strategies are a Must for eCommerce Success
As online shoppers continue to demand a seamless experience, retailers will need to ensure that their websites and social media channels are integrated into a single shopping experience. They will also need to offer multiple fulfillment options, including the ability to buy online and pick up in-store (BOPIS) on the same day or to reserve items.